LIVING ELEVEN - We pursue Life Better™. Ordinary is over. Frustrated for the last time with the service she received at the spa she frequented, former Senior Vice President of investments at Smith Barney Nicole Oden purchased an 11,000 squre foot building in Delray Beach, Florida. On November 11, 2004 ElevenSpa was born. Since that time, the Eleven brand has expanded to include a new spa in Las Vegas, a baby line of clothing, women's boutiques and an organic skincare collection. Nicole's vision is to provide products and services that make Life Better(TM).